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Author, Speaker and Digital Business Alchemist

Monthly Archives: March 2010

In a Tweet on 03 Mar 2010, I said:

You heard it here first – next big thing to watch out for is “ValueWashing”. Be diligent and think it thru to identify the diff!

Really, it was inevitable. Any term that has some form of living spirit to it shall eventually fall prey to vendor marketing and popular misuse. The most recent casualty is the term “value”.

In a certain sense, I am honored, because I’ve been ranting about value for many, many years. Long before I could probably even spell value, I was an advocate for it. Now, I find myself being dwarfed by the gigantic marketing machines and webinars that try to suck people in with visions of value that cannot really deliver value.

This is nothing more than “Valuewashing”. Yes, you heard it here first. I’m claiming the space. That now begs the question — “what is valuewashing?”. Well, I  started thinking about this in terms of Greenwashing. Let’s look at the Merriam-Webster definition for Greenwashing:

expressions of environmentalist concerns especially as a cover for products, policies, or activities

I’ve seen other definitions that I like better, but I’ll start with this one and expand out.

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